Hewlett-Packard Enterprise ‘Superheroes’ campaign

Motivating staff within a competitive sales environment is a challenge that Hewlett-Packard Enterprise takes very seriously. Straightline was tasked to develop a series of internal campaign materials to motivate and showcase the skills and achievements of HPE’s people. From quarterly awards ceremony posters to promotional brochures and leaflets, the campaign proved enormously successful in retaining staff and rewarding success.